Les 4 piliers d'une stratégie de Competitive Intelligence et Enablement réussie | Sébastien Millanvoye | PMM Consultant ex-OVH & WOOP

Sébastien Millanvoye, vient démystifier 2 concepts clés du Product Marketing: la Competitive Intelligence (CI) et l'Enablement.Collecter, partager des informations sur le marché et les concurrents puis enfin, diffuser cette connaissance est un savoir-faire indispensable lorsqu'on est PMM car c'est ce vous permet à la fois d'évangéliser vôtre rôle et valeur ajoutée mais aussi de prendre une dimension beaucoup plus stratégique. En fait, vous développez les fondations et connaissances qui vous donnent la légitimité de prendre des décisions mais aussi de les influencer. Alors Sébastien, nous fait une Masterclass et nous explique :👉 Ce qu’est la Competitive Intelligence (CI) et Enablement et en quoi ces 2 concepts sont liés👉 Les 4 piliers de la CI & Enablement👉 Un exemple de livrable pour légitimer son rôle de PMM et renforcer le lien avec les équipes👉 4 initiatives concrètes pour faire de la Competitive Intelligence & Enablement👉 Comment faire des Battlecard que les Sales utilisent👉 Ce qu'est un bon benchmark et comment en faire un outil d'aide à la décision👉 Les erreurs à éviter au moment de mettre en place un stratégie de CIRESSOURCES🛠️Le profil Linkedin de Sébastien pour lui faire un 👋.Les ressources special Competitive Intell de SébastienLisez le résumé écrit des épisodes ici CONTACTEZ-MOI👋Écris-moi sur Linkedin : vos retours me mettent en joieAbonne-toi au compte Linkedin Product Marketing Stories SOUTENEZ LE PODCAST GRATUITEMENT🙏Abonne-toi 🔔Laisse un avis et 5 ⭐ sur Spotify et Apple podcast (ici). Mentionne le podcast sur Linkedin et partage-le.💜 Merci à Ausha de rendre possible la diffusion de ce podcast. Vous souhaitez lancer votre propre podcast ? Bénéficiez du 1er mois d'abonnement gratuit sur le plan Boost (29€/mois) avec le code promo : AUSHAXPODCASTMARKETINGSTORIESVous aimerez cette émission, si vous aimez : Marketing Square • Le Podcast du Marketing • Le café du market • Clef de Voûte • Lenny’s Podcast • Les podcasts du Ticket • Product SquadProduct Marketing • business • communication • carrière • PMM • PM • Sales enablement • positionnement • messaging • go to market, • stratégie de lancement produit • marketing digital • growth marketing • persona • stratégie • IA • freelance • audience • chatgpt • saas tech B2B • use-cases • positioning • best practice • product management • women leadership • pricing • founding PMM • competitive intelligence • concurrence • insightsHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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