Les 5 composantes d'un positionnement réussi selon April Dunford [DECRYPTE]

On s’attaque à un concept fondamental mais souvent négligé : Le positionnement. Et comment parler du positionnement, sans parler de la reine du positionnement : April Dunford ?C’est pour ça que pour aborder ce sujet, j’ai choisi de lire pour vous son livre Best-Seller Obviously Awesome afin de vous résumer les concepts clés.Cet épisode est le premier des 3 dédiés à ce sujet.👉 Dans cet épisode on va se concentrer sur les 5 composantes pour un positionnement réussi.👉 Dans le 2ème on abordera les 10 étapes pour le construire.👉 Dans le dernier je livrerai les 4 façons de le mettre en pratique. A écouter sans modération pour briller à la rentrée ! Avec Product Marketing Decrypte, je déconstruis pour vous le jargon et expressions courantes du Product Marketing pour les rendre compréhensibles.Cette série de mini épisodes, vous permet de vous former et d’apprendre les principes de base du Product Marketing pour monter en compétence et éviter les moments de malaise en réunion ou pendant une discussion entre collègues. RESSOURCES 🛠️ Téléchargez le template de positionnement. Écoutez l'épisode 10. Marketing Decrypte : C'est quoi un Persona ? Lisez le livre Obviously Awesome d'April Dunford. Écoutez son podcast. CONTACTEZ-MOI👋Écris-moi sur Linkedin si cet épisode t'a aidé : Vos retours me mettent en joie ! Vous avez un mot ou un sujet que vous souhaiteriez que j'aborde dans un prochain épisode de "Décrypte" ? Écrivez-moi en MP !Abonne-toi au compte Linkedin Product Marketing Stories et à la newsletter pour être au courant de la sortie des nouveaux épisodes.SOUTENEZ LE PODCAST GRATUITEMENT🙏Abonne-toi au podcast 🔔Laisse un avis et 5 ⭐ sur Spotify et Apple podcast (ici).Mentionne le podcast sur Linkedin et partage-le à toutes les personnes qui souhaitent progresser en Product Marketing !Vous aimerez cette émission, si vous aimez : Marketing Square • Le Podcast du Marketing • Le café du market • Clé de Voûte • Lenny’s Podcast • Les podcasts du Ticket • Product SquadIci on parle de : Product Marketing • branding • business • communication • carrière • PMM • PM • Sales enablement • positionnement • messaging • go to market, • stratégie de lancement produit • copywriting • storytelling • inbound marketing • conseils marketing • marketing automation • marketing digital • growth marketing • persona • réseaux sociaux • stratégie • IA • freelance • audience • chatgpt • email marketing • saas tech B2B • B2C • use-cases • positioning • best practice • product management • product design • women leadership • pricing • founding PMM • competitive intelligence • concurrence • insights • buyer persona • user journey • funnel marketing • marketing mixHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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This episode was published on August 9, 2024.

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