Les Binet and Sarah Carter on what's next in effectivenes...

What this episode covers

In Ep#2 of our 2024 Effectiveness Series, we talk with Les Binet and Sarah Carter about what's next in effectiveness and about the landscape of pre-testing. Thanks to GALE (the business agency) for sponsoring this series. Learn more at GALE.agency.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 58 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on May 28, 2024.

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