EPISODE · Dec 28, 2023 · 43 MIN

Les clés pour progresser en Product Marketing [BEST OF SAISON 2]

Ce Best-Of résume les moments clés des 8 interviews de la saison 2.Avec au programme :👉La place du discours Produit dans une stratégie de communication @Jonathan Noble (16')👉Gamifier les formations sur le Produit en interne @Chloé Girardin (6min6)👉Les actions Product Marketing en Start-up Early-Stage @Gab Bujold (9min33)👉Étendre le champ d'action du PMM grâce à une approche orientée sur la valeur vs. produit @Louis Debatte (15min31)👉Les outils pour construire un positionnement produit @Meg-Anne Lagrève (19min49)👉Reconnaître un bon PMM et le recruter @Sébastien Gendreau (24min09)👉Les avantages d'avoir un passé PM pour devenir PMM @Claire Mignonnat (29min57)👉Faire du Product Marketing pour des produits destinés à des collaborateurs. @Julien Laforêt (38min23)Bref, un épisode riche en sujets variés qui vous donnera un aperçu des meilleures pratiques pour mieux appréhender le rôle et la place du Product Marketing dans les organisations tech.💡 Selon vos enjeux du moment, n'hésitez pas ensuite, à écouter l'épisode complet qui vous interesse pour rentrer davantage dans le détail ! RESSOURCES ⚒️Écouter le Best-Of de la saison 1CONTACTEZ-MOI👋Écris-moi sur Linkedin pour me dire ce que tu en as pensé: Vos retours me mettent en joie ! Abonne-toi au compte Linkedin Product Marketing Stories pour être au courant de la sortie des nouveaux épisodes.SOUTENEZ LE PODCAST GRATUITEMENT🙏Abonne-toi 🔔 Laisse un avis et 5 ⭐ sur Spotify et Apple podcast (ici).Mentionne le podcast sur Linkedin et partage-le à toutes les personnes qui souhaitent progresser en Product Marketing !Vous aimerez cette émission, si vous aimez : Marketing Square • Le Podcast du Marketing • Le café du market • Clef de Voûte • Lenny’s Podcast • Les podcasts du Ticket • Product SquadIci on parle de : Product Marketing • branding • business • communication • carrière • PMM • PM • Sales enablement • positionnement • messaging • go to market, • stratégie de lancement produit • copywriting • storytelling • inbound marketing • conseils marketing • marketing automation • marketing digital • growth marketing • persona • réseaux sociaux • stratégie • IA • freelance • audience • chatgpt • email marketing • saas tech B2B • B2C • use-cases • positioning • best practice • product management • product design • women leadership • pricing • founding PMM • competitive intelligence • concurrence • insights • buyer persona • user journey • funnel marketing • marketing mixHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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This episode was published on December 28, 2023.

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