Lesley Hensell: A Beginner’s Guide to Navigating Amazon Sales

In this episode, Lesley Hensell shares her journey from traditional business consulting to becoming an Amazon seller and founding Riverbend Consulting. She offers practical advice for selling on Amazon, emphasizing the importance of starting with a solid business foundation, networking, and finding unique products. Lesley also introduces her book, 'The Amazon Incubator,' which provides a step-by-step guide for new sellers. The conversation highlights her personal story, business tips, and the significance of proactive risk management in e-commerce.   Episode Highlights: 02:57 Lesley's Journey from Consultant to Amazon Seller 06:49 Navigating Business Challenges and Opportunities 10:55 The Amazon Incubator: A Blueprint for Success 23:41 Marketing and Advertising on Amazon   Lesley Hensell is co-founder of Riverbend Consulting, whose 85+ employees solve problems for e-commerce sellers. Lesley oversees Riverbends service team, and she has personally helped hundreds of sellers get suspended Amazon accounts and ASINs up and running. She has been an Amazon seller for more than a decade. A lifelong Longhorns fan, Lesley earned a bachelors degree in journalism and an MBA from the University of Texas at Austin. She volunteers for A Wish with Wings, a wish-granting organization for little Texans with life-threatening conditions, and she serves on the Board of Directors for Hallies Heroes, which funds bone marrow matches and medical research for kids with cancer and critical illnesses.   You can connect with Lesley in the following ways: Organization website: www.riverbendconsulting.com LinkedIn: https://www.linkedin.com/in/lesleyhensell/   For more insights: Follow me on my YouTube Channel: https://bit.ly/47GgMdn  Sign up for my Weekly Newsletter:  https://bit.ly/3T09kVc Sign up for my LinkedIn Newsletter: https://bit.ly/49SmRV3 See omnystudio.com/listener for privacy information.