Lesley Kaplan and the Small Business Success Toolbox & Guide

On this episode of “613 Books” Podcast, Producer-Host Heather Dean’s guest is Lesley Kaplan, a business strategy, branding and goal-achieving coach, who is also the author of “Small Business Success Toolbox & Guide.” Drawing from several decades’ experience running her own successful businesses (product and service) Lesley defines and explains the importance of having a U.S.P. (unique selling proposition); a concise explanatory “elevator pitch;” a concept called “creating a buyer or customer persona;” and a prioritizing time management technique called “Eat That Frog.” Lesley downloads loads more practical insights in this interview, so get ready to build your biz! SUBSCRIBE to “613 Books” Podcast and discover new books every week! ========= Show notes: Featured author interview: Lesley Kaplan author of “Small Business Success Toolbox & Guide” To Purchase “Small Business Success Toolbox & Guide” on Amazon: https://www.amazon.com/SMALL-BUSINESS-SUCCESS-TOOLBOX-GUIDE-ebook/dp/B0CH5YBD1C To Purchase on Amazon in Paperback and E-book formats https://www.amazon.com/gp/aw/d/B0CTCXDC2W/ref=tmm_pap_swatch_0?ie=UTF8&qid=1706421929&sr=8-1 ISRAEL ORDERS - Paperback - Delivery to your door: https://lesleykaplan.com/product/small-business-success-toolbox-guide/ Lesley’s website: https://lesleykaplan.com/ To contact Lesley through her website: https://lesleykaplan.com/lesley-kaplan-contact/ Show Announcer for 613 Books Podcast: Michael Doniger Michael’s contact info, voice-over samples, and demo: https://michaeldoniger.com/ SUBSCRIBE to “613 Books” Podcast and discover new books every week!