Leslie Cafferty, Booking Holdings

from The PR Week · host Steve Barrett, Frank Washkuch, Leslie Cafferty

The guest on the latest edition of the PR Week podcast is Leslie Cafferty, chief communications officer of Bookings Holdings, the parent company of Booking.com, Priceline and Kayak, among other brands. She talks about what the busy holiday travel season means for her company and how it markets itself during major sporting events such as the World Cup. Plus, the biggest marketing and communications news of the week, including fallout from major universities’ presidents on Capitol Hill and the PRWeek Awards U.S. 2024 shortlist. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What this episode covers

Cafferty talks about Booking’s campaigns for the Women’s World Cup and other major sporting events, as well as how companies should transparently navigate crises.

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Leslie Cafferty, Booking Holdings

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This episode is 33 minutes long.

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This episode was published on December 14, 2023.

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