Less Hype, More Clarity: Navigating Natural, Organic & Wellness in 2026

The first NOW & Then episode of the year is here. We dive into fresh consumer research, key themes ahead of CHFA NOW Vancouver, and early signals across retail, regulation, and wellness trends, so if you’re navigating trust, claims, certifications, or what’s next for the industry, this episode sets the stage for 2026. Tune in now!Links:Find out more about CHFA NOW VancouverDiscover conference sessions like Trust, Transparency & Tradeoff and How Shopper Will Buy Wellness in 2026.Check out the CHFA Launch Pad finalistsSmall & Local Brands Stand Out at Grocery Stores (Food Dive)The 6 Trends You Need to Know From Winter FancyFaire (The Food Institute)NHP GMP Compliance & Inspection Readiness WorkshopNHPRS Webinar: High-Performance Thin Layer Chromatography (HPTLC)Questions or comments? Learn more at chfa.ca or get in touch [email protected]