Less Is More: Why Your Skincare Routine Might Be Hurting You, with Maayke Ruyffelaere

This week, I sit down with Maayke Ruyffelaere, bioengineer and founder of MAIWE,a skincare brand that grew out of her own decades-long battle with reactive, acne-prone skin. We talk about what's wrong with the skincare industry today — and why fewer, better products often beat a 10-step routine.We cover: the skin barrier and how it gets damaged, the link between hormones and skin health, what "fragrance-free" really means, and how to choose skincare with intention instead of noise.MAIWE is now available at SKINS Amsterdam (since June 8th, 2026) and online.Website: maiweskin.comInstagram: @maiweskin