Lesson from Scaling Codecademy from $10M to $50M ARR with Daniel Layfield #241

Daniel Layfield is the Founder of Subscription Index, a consulting and advisory firm that helps subscription and SaaS businesses monetize more effectively. He brings deep experience in growth and product management, having driven more than $100M in business growth with a strong focus on self-service revenue.Previously, he led the growth team at Codecademy, scaling ARR from $10M to $55M prior to its $525M acquisition in 2022. He later served as a product manager at Uber Eats, leading Homefeed ranking, and now works with startups to improve subscription revenue and build sustainable growth models.In this episode we cover:00:00 - A Journey from $10M to $50M05:06 - Key Decisions and Strategies for Growth13:24 - Finding the Right Model Fremium or Trial20:49 - Connecting Product Roadmap to Business Impact24:26 - Lessons Learned and Overlooked Strategies26:14 - Personal Insights and Rapid Fire QuestionsGet in Touch with Daniel:Subscription IndexDaniel's LinkedInMentions:Brian BalfourReforgeDiligentBumbleTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:TwitterLinkedInMore SaaS Podcast EpisodesSaaS ConsultantsHow To Value Your SaaS Company