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Lessons from 20 Years of Ecommerce

Drew Sanocki: "You make most of your money on the exit."

Episode 400 of the The Unofficial Shopify Podcast podcast, hosted by Drew Sanocki, Kurt Elster, titled "Lessons from 20 Years of Ecommerce" was published on April 12, 2022 and runs 51 minutes.

April 12, 2022 ·51m · The Unofficial Shopify Podcast

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Drew Sanocki: "You make most of your money on the exit."

Serial entrepreneur Drew Sanocki shares his career learnings after starting, buying, running, or selling numerous ecommerce businesses.

Notable quotes:

  • "You make most of your money on the exit."
  • "Buying a business reduces the risk... its the ultimate shortcut"
  • "Valuations change over time. Growing ecommerce businesses can sell for 5-8x EBITDA"

We discuss:

  • Selling furniture as one of the earliest dropshippers in 1999
  • The specifics on buying oVertone Haircare with Ezra Firestone
  • What makes a business attractive as a purchase
  • The importance of retention marketing

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