Lessons from a Candle Company Selling New York Nostalgia

from Shopify Masters · host Shuang Esther Shan, Shopify

Literie Candles doesn’t just sell scents, it sells memories. In this episode, Literie Candles founder Erica Werber explains how she created candles based on New Yorkers’ favorite pastimes and why the packaging has made her scents sell.For more on Literie Candles and show notes: https://www.shopify.com/blog/literie-candles-packaging Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What this episode covers

Literie Candles founder Erica Werber explains how she created candles based on New Yorkers’ favorite pastimes and why the packaging has made her scents sell.

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Lessons from a Candle Company Selling New York Nostalgia

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This episode is 40 minutes long.

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This episode was published on April 20, 2023.

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