Lessons from a Successful B2B Manufacturing Website Redesign

Featuring Christina Wegner, Vice President of Marketing at The Vollrath Company

Episode 177 of the The Kula Ring podcast, hosted by Kula Partners, titled "Lessons from a Successful B2B Manufacturing Website Redesign" was published on March 29, 2022 and runs 33 minutes.

March 29, 2022 ·33m · The Kula Ring

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Summary

Before diving headfirst into a website redesign project, what are the moving parts a B2B marketer or other internal stakeholders should consider? Christina Wegner, Vice President of Marketing for The Vollrath Company, joins Jeff and Carman on The Kula Ring to talk about building the right foundation for your manufacturing company’s website redesign. She talks about developing a “listen-first” approach by assembling a stakeholder team early on in order to identify redesign objectives from feedback across departments.

Episode Description

Before diving headfirst into a website redesign project, what are the moving parts a B2B marketer or other internal stakeholders should consider? Christina Wegner, Vice President of Marketing for The Vollrath Company, joins Jeff and Carman on The Kula Ring to talk about building the right foundation for your manufacturing company’s website redesign. She talks about developing a “listen-first” approach by assembling a stakeholder team early on in order to identify redesign objectives from feedback across departments.

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