Lessons from a Superfood Founder: Staying True in a Trend-Driven Market with Lisa Curtis, Founder & CEO of Kuli Kuli Foods

Send us Fan MailWhat would you do if you discovered a powerful ingredient no one had ever heard of and decided to bring it to U.S. shelves?In this episode of Shelf Talks, host Roberta Townes sits down with Lisa Curtis, founder and CEO of Kuli Kuli Foods, the pioneering superfood brand that introduced Moringa to the American market and is now sold in over 11,000 retail stores.Lisa shares how a life-changing experience in the Peace Corps sparked her idea for Kuli Kuli, how she went from farmers markets to Whole Foods, and what it really took to convince buyers to take a chance on an unknown superfood.You’ll learn: 🌿 How to turn a mission-driven idea into a scalable retail brand 📊 The grassroots marketing tactics that landed Kuli Kuli on shelves 🔥 How Lisa navigated supply chain challenges — including losing her entire crop before a national launch 💡 Why purpose and persistence matter more than trendsIf you’re a founder with a bold idea, this conversation will inspire you to think bigger, move faster, and believe that your story belongs on the shelf too.How to find Kuli Kuli:Website: https://www.kulikulifoods.com/Instagram: https://www.instagram.com/kulikulifoods Support the showEvent Partner: Nourish Summit & Expo (Oct. 5-7, 2027 | Baltimore) - Use code SHELFTALKS10 for 10% off full registration https://bit.ly/4sx0ZbaLooking for more? Visit our Linktree for the latest episodes, free resources, retail tips, and ways to connect with the Shelf Talks community.https://linktr.ee/shelftalkspodcastLove what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨https://www.buzzsprout.com/2411532/supportContact us via email: [email protected] Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! [email protected] the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book