Lessons from Acquiring Two Creative Agencies with Joe Soelberg, Owner of Point B Communications

Listen now on Spotify or YouTube.In 2019, Joe acquired Sonny+Ash, a 3D rendering firm based in Chicago. After weathering a pandemic and hiring a GM, he set his sights on a second acquisition. This time he looked for larger businesses with plans to raise equity to fund the deal. He closed on Point B Communications in 2024, buying 96% of the company using a combination of SBA debt, his own savings and investor capital. In this interview, we dive into:* Joe's experience finding and closing on two agency acquisitions* His thesis for focusing on branding agencies* Cost-plus vs. fixed-quote pricing* The pros and cons of industry concentration* Transitioning from project-based to recurring contractsWhere to find Joe & Point B Communications:* LinkedIn: https://www.linkedin.com/in/josephsoelberg* Website: https://pointbcommunications.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit smb15.substack.com