Lessons From an Advertising Hall of Famer

"The great lawyers are not just spending money, but they're putting a digital fence around people and staying in front of them forever." –Ken Hardison In this LAWsome episode, we had the pleasure of speaking with a legend who was recently inducted into the National Trial Lawyers Advertising Hall of Fame. Co-hosts Tanner Jones and Matt Smyers sit down with the founder and CEO of PILMMA (Personal Injury Lawyers Marketing & Management Association), Ken Hardison, to talk about what trends he sees affecting law firms and share his guidance on legal marketing. Ken speaks about three major trends impacting law firms in 2026: AI Integration Private Equity and MSOs The Need for Trial Lawyers Tap in to Ken's fountain of knowledge by tuning in. You can connect with Ken on his Website and on his LinkedIn. TLDR: In this episode, you will learn about The different trends and directions 2026 is going for the legal field How to stand apart from the big box law firms Techniques that help draw the attention of potential clients