Lessons From an Unlimited Marketing Budget — Colette Nataf, MileIQ & Lightning AI

On the podcast we talk with Colette about selling MileIQ to Microsoft then buying it back, experimenting with an unlimited marketing budget, and unlocking higher retention with a focus on prosumers.Our guest today is Colette Nataf, Head of Growth at MileIQ and Co-Founder of Lightning AI. From founding multiple startups to spending more than $100M on marketing in growth roles at several great companies, Colette has spent her career using data science to grow businesses.In this episode, you’ll learn:Colette’s take on Apple’s ATT and its effect on marketingOutsourcing to an outside agency vs. growing your teamAnalyzing lifetime value and customer acquisition cost for long-term subscribersHow to balance your business and family lifeColette Nataf’s LinksColette Nataf’s LinkedIn pageMileIQLightning AIColette's maternity leave blog postFollow us on Twitter:David BarnardJacob EitingRevenueCatSub Club