Lessons from award-winning podcasts: The Art Newspaper’s Ben Luke

The winner of the Best Hobbies & Special Interest Podcast at 2021's Publisher Podcast Awards was The Week in Art from The Art Newspaper. Judges noted how the presenters made an in-depth topic very accessible, the passion of the interviewees, and strong commercial performance of the podcast, as well as the contribution it makes to the broader Art Newspaper brand. Peter spoke to Ben Luke, podcast host and review editor at The Art Newspaper. He talked about how the podcast and its format came about, why they chose a single sponsor per season revenue model, and what value The Week in Art brings to the publisher's wider audience. This year’s Publisher Podcast Award winners will be revealed on April 27th at a live event in London, as well as streamed online. See our tickets page for more details. Entries for next year’s Publisher Podcast Awards will open in September. Think you’ve got what it takes to win an award? Sign up to our mailing list at www.publisherpodcastawards.com