EPISODE · Jun 1, 2021 · 19 MIN
Lessons From Building a 100-Person Content Marketing Team
from Content and Conversation: Organic Growth Insights from Siege Media · host Drew Page, Siege Media, Ross Hudgens
Show Notes:0:14: Welcome, Drew Page! Content Marketing Lead at Siege Media0:44: Growing from 1-100 people, what's the secret to retention?3:32: How do you effectively pair a Content Marketing Specialist with a client that's in their area of expertise (E-A-T)?4:51: Ross' push to improve company culture, and why hiring great people with better benefits is good for business6:11: Why inclusive access to education and training is best for everyone7:15: What do you contribute to Siege's design team success?8:36: The commitment to video and its influence on content strategy9:54: Differences in retention rates in CMS vs. Designers10:54: How did you develop a process to determine if a client is right for our services?13:01: What brought ESG initiatives to high-priority?14:57: You've developed a culture of open-source knowledge. Why?16:21: Moving towards 100-200 team members, what do you think the biggest challenges will be?17:09: How has SiegeLearn affected business both internally and externally?18:12: Do you plan to be CEO forever?18:25: Drew's plan to take over as CEO and stories of his first interview at SiegeShow Links:SiegeLearn Content Marketing CourseFollow Ross on TwitterFollow Drew on TwitterSend Ross an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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What this episode covers
With a lot of growth, comes a lot of lessons. Since 2013, our team has paved the way from a team of five to over 100. In this episode of Content & Conversation (and season two debut), we not only welcome new host Drew Page, Content Marketing Lead and deemed "funniest in the office" in 2018, we cover the lessons learned by CEO Ross Hudgens over the last eight years. This dynamic duo covers the secrets to retention, choosing the “right” clients, and how a focus on company culture post-pandemic can impact your business long-term.
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Lessons From Building a 100-Person Content Marketing Team
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