Lessons From Gin (with Matt Jones) - Ep. 225

What comes to mind when you think of Four Pillars Gin? Maybe it is the fact it has won International Gin Producer of the Year for the past 3 years? Maybe it's the unique branding? Maybe it's that refreshing taste? No matter what it is, if you like a drink, you have undoubtedly heard of Four Pillars Gin, and today we are joined by one of the co-founders; Matt Jones. Matt is a former political speech writer that joined with two mates to make their whole craft about Gin, and so they did just that. In this Author Corner with Danette, Matt shares stories not only about how the business started all the way through to its success, but also some of the lessons he learnt through the process. He also talks about the power of branding, his approach to it, and what that has done for Four Pillars. Enjoy this episode on the rocks and with a nice G&T. To read Lessons From Gin: https://www.farrells.com.au/shop/lessons-from-gin-by-matt-jones-9781394268375/ You can reach out to Matt here: https://www.linkedin.com/in/matt-jones-433a1bb/ https://www.thinkstoryexperience.com/ Chapters 00:00 Introduction to Matt Jones and Four Pillars Gin 01:30 Matt's Journey from Economics to Entrepreneurship 05:16 The Concept Behind 'Lessons from Gin' 11:26 The 'Made from Gin' Philosophy 16:07 The Role of Experimentation and Fun in Business 19:23 Growth Opportunities and Lessons Learned 24:02 Key Lessons for Aspiring Entrepreneurs 30:37 The Power of Storytelling in Business All Magical Learning podcasts are recorded on the beautiful lands of the Kulin, Ngunnawal and Wiradjuri nations, and we pay our respect to their elders past and present. As always, if you are having trouble, you can always send us a message. Listen to/watch this podcast here: ⁠⁠https://open.spotify.com/show/128QgGO..⁠⁠. To find out more about our free content, sign-up for future webinars as well as our other services, go to ⁠⁠https://magicallearning.com/⁠⁠ and sign up! You can also find us on our socials: Instagram: / magical_learning Facebook: / magicallearningteam Linkedin: / magicallearning Youtube: / @magicallearning Have a Magical week!