Lessons From Higher Education SEO With Ray Martinez

In this episode of the Unscripted SEO Podcast, Jeremy Rivera interviews Ray Martinez, VP of SEO at Archer Education. We discuss the importance of technical SEO, the impact of web migrations on organic traffic, and the vulnerabilities of .edu domains. We also emphasize the value of cross-channel collaboration and the need to create content that adds value and addresses customer objections. Ray advises SEO professionals to stay curious and keep learning about technology and the evolving landscape of search. Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade. Want even more? Here's the slide deck or SOP sheet