Lessons from Mejuri & The RealReal: What Most DTC Brands Get Wrong About Retail

Courtney Hawkins has spent 20+ years building and scaling retail at brands like Mejuri, The RealReal, Bath & Body Works, and Gap, and now building her own advisory group, CH Retail Group.Right now, many DTC brands are moving into physical retail. In this episode, we break down what actually makes retail work and why it’s far more complex than just opening stores.Courtney and Liam get into:Why you can’t “muscle” your way into retail successThe biggest mistakes brands make when expanding into physical storesWhy most retail problems aren’t store-level, they’re enterprise-levelThe gap between digital and in-store customer experienceWhy people, not data, are still the biggest driver of performanceIf you’re thinking about retail expansion or are already in it, this is a must-listen.