Lessons from Shopify 2.0 Upgrade, New Theme

Host Eric Bandholz's company, Beardbrand, recently completed a migration to Shopify 2.0 and a new premium theme, the fourth since its inception in 2013. Jenny Durre, Beardbrand's in-house designer, managed the entire 2.0 process — selecting the theme, customizing pages, streamlining the layout, and ultimately going live with the new version. She describes it all in this conversation.A condensed and edited (for clarity) transcript is at: https://pec-ly.com/?6jBh.