Lessons From the Early Days of Rea Group With James Gray

Ed and Simon are joined by former REA Group man James Gray to talk about lessons learned from the days of explosive growth of the Aussie market leader. They highlight the importance of content, consumers, and generating leads in creating a successful marketplace. They also discuss the evolution of the industry, from the early days of helping agents get online to the current focus on vendor leads. James suggests that marketplaces should consider separating vendor leads and having business conversations with advertisers to provide a different experience. They also touch on the challenges of industry conservatism and the need for marketplaces to adapt to consumer behavior