Lessons from the Greek Peak
from Mike's Notes Hosted by Mike's Notes
In Misbehaving (http://amzn.to/2jUVWQ9) Richard Thaler writes about his experience advising the owners of the struggling ski slope, The Greek Peak. We'll look at what he suggested and how your own business can apply the lessons of transaction utility (getting a good deal), mental accounting (small additions to large purchases), and surprises.
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How long is this episode of Mike's Notes?
This episode is 18 minutes long.
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This episode was published on January 17, 2017.
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