Lessons from the Launch that Became a Silicon Valley Punchline | Berni Fisher, VP Product (Appcues)

This week, we sat down with Berni Fisher, VP of Product at Appcues and a self-described "first principles goddess." Berni goes deep on what it was really like behind the scenes during the notorious 2012 Apple Maps launch, the triple threat problem at ButcherBox where they exist at the intersection of grocery, eCommerce, AND SaaS, and more. In our conversation, Berni discusses: Surviving the "2012 Apple Maps Debacle" and the intense backlash post-launch, as well as how the team used a "triage mindset" to prioritize fixes based on customer usage and risk. Her Black Friday Gamble: Why she pushed for a risky site overhaul at ButcherBox right before their busiest season, resulting in double-digit conversion gains And Customer-Led AI Innovation: how Appcues used their own product to poll users on AI trust, leading to a roadmap driven by actual customer needs rather than industry hype. Links Berni's LinkedIn: https://www.linkedin.com/in/bernadettefisher/ Accues: https://www.appcues.com/ Chapters 00:00 Introduction 01:43 Berni Fisher's product journey 04:44 Challenges and Lessons from Apple Maps 15:26 Transition to ButcherBox 17:27 Innovations and Customer Focus at ButcherBox 24:35 AI Innovations at Appcues 27:34 Conclusion Follow LaunchPod on YouTube We have a new YouTube page! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com.Special Guest: Berni Fisher.