Lessons from Vine Influencers Elevate Feat Clothing

An episode of the Ecommerce Conversations podcast, hosted by Practical Ecommerce, titled "Lessons from Vine Influencers Elevate Feat Clothing" was published on March 26, 2021 and runs 28 minutes.

March 26, 2021 ·28m · Ecommerce Conversations

0:00 / 0:00

Summary

Having co-founded Feat Socks in 2015, Taylor Offer hired Aly Raisman, the gymnast, to design and promote a custom sock. It generated $500,000 in revenue. Influencer marketing was clearly effective, and Offer wanted more. "I started looking at the kids that got famous from Vine, the short-video app," he told me.

Episode Description

Having co-founded Feat Socks in 2015, Taylor Offer hired Aly Raisman, the gymnast, to design and promote a custom sock. It generated $500,000 in revenue. Influencer marketing was clearly effective, and Offer wanted more. "I started looking at the kids that got famous from Vine, the short-video app," he told me.

Share this episode

Similar Episodes

Has AI Changed What You Need from Your System Integrator?

Apr 10, 2026 ·24m

Where will B2B eCommerce execs spend their next dollar (2026 edition)

Apr 3, 2026 ·24m

Shoptalk 2026: A Report from the Field

Mar 27, 2026 ·28m

Is AI Making Us More Productive or Just Creating More Work?

Mar 20, 2026 ·26m

A Recap of the 2026 Master B2B Mindshare Summit

Mar 13, 2026 ·24m

Turning Your Data Into Dollars with Ntara's Andy Didyk

Mar 6, 2026 ·24m

Similar Podcasts

eCommerce Growth Shuvo Rahman Tips, trends, and conversations with e-commerce store owners, and other leaders across e-commerce sales and marketing will help you learn how to grow revenue faster for your business.Hosted by Shuvo Rahman. New episodes every week. Master B2B Friday 15 Master B2B Each Friday Master B2B founders Andy Hoar and Brian Beck take a quick 15 minute spin around the world of B2B eCommerce, with their take on breaking news and lively conversations about the most pressing topics facing manufacturers, distributors and brands selling online. This Week in Small Business Eytan Bensoussan This Week in Small Business is a weekly business podcast hosted by Eytan Bensoussan, the Co-Founder and CEO of NorthOne. Each episode features in-depth interviews with leading small business experts hailing from diverse industries such as construction, beauty, ecommerce, and trucking. Through candid conversations, these experts share their invaluable insights, strategies, and practical tips that any small business in America could put to use. The E-Commerce Profit Lab by APG MEDIA Aurimas - APG MEDIA Welcome to The E-Commerce Profit Lab, where we dissect the ever-changing world of digital marketing to unlock the secrets of profitability for your e-commerce business. Hosted by industry veterans from APG MEDIA, this podcast dives deep into the nuances of SEO, PPC, AI, ChatGPT, and much more. Whether you're a startup or an established brand, tune in for actionable strategies, real-life case studies, and interviews with leading experts. Boost your ROI and build a profitable, long-term partnership with us through insightful conversations. Subscribe now and never miss an episode!

URL copied to clipboard!