Lessons in Advertising & Marketing from Chick-fil-A's Former CMO & Executive VP, Steve Robinson...

Ep #132 - In this week's podcast episode, I sit down with the former Executive Vice President and Chief Marketing Officer of Chick-fil-A, Steve Robinson, who held these positions from 1981-2015. Steve went on to serve on the board of directors for Chick-fil-A from 2016-2018 and now operates as a consultant, author, and speaker on organizational culture design and leadership, brand strategy development, marketing planning, and distinctive advertising principles. Steve continues to serve on several boards for organizations and ministries, including FamilyLife, Fellowship of Christian Athletes of Atlanta, Links Players International, Atlanta Hall Management & College Football Hall of Fame, and the National Football Foundation. Prior to joining Chick-fil-A, Steve was the director of marketing for the Six Flags Over Georgia theme park in Atlanta, Georgia and the communications manager for Texas Instruments. Learn More About Steve Robinson, His Consulting Company & Book: Visit Steve Robinson's consulting company website at: https://srobinsonconsulting.com/ Connect with Steve Robinson on LinkedIn at: https://www.linkedin.com/in/srobinsonconsulting/ Get Steve Robinson's book, Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand, on Amazon at: https://www.amazon.com/Covert-Cows-Chick-fil-Chicken-Iconic/dp/1400213169/   Also, please remember to subscribe, rate, and leave a written review for the show if you find value in it. Your reviews help this show to reach a wider audience and I appreciate everyone that has been leaving them.   FOLLOW CHARLES GAUDET ON SOCIAL MEDIA: Follow Charles Gaudet on LinkedIn: https://linkedin.com/in/charlesgaudet Follow Charles Gaudet on Facebook: https://facebook.com/charlesgaudet Follow Charles Gaudet on Twitter: https://twitter.com/charlesgaudet   VISIT THE PREDICTABLE PROFITS WEBSITE: https://PredictableProfits.com