Lessons in Global Brand Building with Unchartered Territory

Welcome aboard the Unchartered Territory Podcast. In our maiden voyage, Captain of Cult Indoctrination Oli Russell-Cowan (ex-Director of Lifestyle Marketing at Liquid Death) drops anchor with none other than Ben Dando, Admiral of the Fleet at UT and former MD International at Liquid Death.Together, they chart the wild waters of global brand building. From Liquid Death’s explosive international expansion to the creative chaos behind its most talked about marketing moves. From launching in new markets and navigating cultural nuances, to creating viral creative campaigns and building a fearless brand identity, this conversation dives deep into what it takes to make a brand cut through globally. Ben shares stories, lessons learnt and actionable insights on brand development, strategy and consumer engagement, all through the lens of Liquid Death’s rise and the formation of Unchartered Territory.Whether you're a founder, marketer, or entrepreneur, this episode is packed with takeaways on storytelling, risk-taking and creating culturally resonant brands that scale.You can follow what Ben Dando is up to on LinkedInConnect with Unchartered TerritoryWebsite: Unchartered TerritoryLinkedIn: Unchartered TerritoryInstagram: unchartered_agencyLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Unchartered Territory Podcast comes out across all podcast players with a new episode every month. This episode reflects personal experiences and public information only. It does not represent the views of Liquid Death or any affiliated company. No confidential or disparaging information is shared.