Lessons learned bootstrapping and selling a $55k p/m SaaS - Arvid Kahl, TheBootstrappedFounder

Arvid Kahl is a software engineer turned entrepreneur. He co-founded and FeedbackPanda, an online teacher productivity SaaS company, with his partner Danielle Simpson. They sold the business for a life-changing amount of money in 2019, two years after founding the business. Arvid writes on TheBootstrappedFounder.com because bootstrapping is a desirable, value- and wealth-generating way of running a company. In over a decade of working in startup businesses of all sizes, Arvid has learned a thing or two about what works, what doesn't, and how to increase the chances of building a successful business.Get the full, 60 minute conversation with Arvid here with the Indie Feast membership.What we covered in this episode:The Feedback Panda storyWas the ambition to sell the company from the start?Built to Sell, John WarrillowWhat Indie Hackers can learn from Zero to SoldWhat happens once you sell a business?Why settle on the format of a book?Why didn't Arvid make his book free?How to find a critical problem in a market that's willing to payTips for going into a crowded marketHow to to find your audienceRecommendationsBook: The Mom TestPodcast: Indie HackersIndie Hacker: Sergio MatteiFollow ArvidTwitterThe Embedded EntrepreneurZero to SoldFollow MeTwitterIndie Bites TwitterPersonal WebsiteBuy A WalletToday we have Embarque.io supporting the show! Embarque is run by a fellow indie hacker and has just crossed 6 figures in revenue. Embarque is an agency that offers productised SEO content that converts.It blew my mind when Julian told me about the growth their client MentorCruise had from the SEO content, resulting in 107% increase in MRR, 100% increase in monthly trials and a 114% increase SEO traffic. My word, wouldn't you want those kind of results for your indie business.Go and check out what Embarque are offering at Embarque.io and get $100 off your first package with the code 'INDIEBITES'.