Lessons Learned from Amazon Prime Day

This year was the second annual Prime Day, and with the knowledge gained from last year, it is apparent that Amazon hopes to grow this into a shopper holiday to rival Black Friday or Single's Day. It still has a long way to go to get there but patterns are starting to be established. Listen in for a retrospective on what's new, what's familiar, and what still needs work if Amazon hopes to create a truly massive summer shopping event.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.