Lessons Learned from Building Many Aligned GTM Infrastructures

💡Crys Black, a marketing expert with a background in tech startups, discusses the importance of creating an aligned go-to-market structure within a company. She emphasizes the need for aligned goals, transparency, and trust among different departments, such as sales, marketing, and customer success. By using tools like OKRs and CRM systems, companies can track and measure ROI, empower sales teams with quality content, and create a customer-centric approach to marketing.💡Crys emphasizes the importance of tracking ROI in an aligned go-to-market structure. By creating dashboards and reports that measure engagement, intent data, and other metrics, teams can assess the effectiveness of their marketing and sales efforts and make necessary adjustments.“First is aligned goals. If we don't have aligned goals, we can't succeed..” - Crys BlackIn this podcast interview, we will delve into the insights shared by Crys and her lessons learned.Follow Crys Black on LinkedIn - https://www.linkedin.com/in/crystalblack/Follow host Steve MacDonald on LinkedIn - https://www.linkedin.com/in/stevensmacdonald/