EPISODE · Aug 3, 2026 · 9 MIN
Lessons Learned From Digging Holes
from The Billboard Mastery Podcast · host Frank Rolfe
Whether it’s monopole, I-beam, or telephone pole, every billboard begins with digging giant holes in the ground. And there are many things that can happen when you dig a hole, and many things you can hit below the earth’s surface. In this Billboard Mastery podcast we’re going to explore the lessons learned from digging hundreds of such holes.
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This episode was published on August 3, 2026.
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