Lessons Learned from Executive Who Helped Expand 4 Unicorns to Global Markets | Troy Malone, Co-Founder of Relevant

In this episode, we are excited to welcome Troy Malone, the Co-Founder of Relevant, a company that helps SaaS startup founders successfully enter new markets. In this role, he supports founders in unlocking an unfair competitive advantage in new markets through a uniquely profitable marketing system. Throughout his 15-year career as a growth and scale-up business leader, Troy has helped companies like Evernote, Weebly, All-Turtles, mmhmm and Drata to scale internationally. He loves the challenge of building teams for hyper-growth. Troy also embodies the global mindset and cultural empathy of a true “interpreneur,” as proven by his successful expansion efforts to Europe, Latin America, and Asia. Here, we discuss how to hire the right people who will lead your global growth initiatives, the importance of going on “Localization Discovery Tours” to truly understand a market, and examples of unusual marketing and promotions campaigns Troy came up with that drove results in new markets. Get your copy of our Wall Street Journal Bestselling book, GLOBAL CLASS, a playbook on how to build a successful global business. https://www.amazon.com/Global-Class-Fastest-Growing-Companies-Globally/dp/1637742185 This episode is sponsored by our partner, ZEDRA. Learn more about how the ZEDRA team can support you in expanding to new markets at https://www.zedra.com Find our entire podcast episode library at https://www.globalclassbook.com/podcast