Lessons Learned: Investing in CX without rebuilding your storefront

Changes to your digital strategy can domino across your business. While that ultimately is how real change happens, it can be daunting. Today, we’re discussing the biggest mistakes ecommerce companies make when re-aligning and re-investing in their customer experience (CX) strategies — and how to avoid them. Join host Nora as she shares lessons learned with Lightburn's director of client strategy, Colleen Campbell, and the co-owner and cofounder of the UX research company, Lyssna Method, our pal Kristine Howell. Top takeaways include:Top mistakes business owners makeLow-cost wins to avoid analysis paralysisHow to get c-suite buy-in with dedicated dataUnder and OVER-investing in technologyCustomer wants versus business needsReducing risk and welcoming natural tension points