Lessons Learned, Pricing Strategies, and Managing Customer Expectations | The Venue RX

In this week's episode of The Venue Rx Podcast, our host Jonathan Aymin welcomes Trace Jacquot the owner of Jacquot Winery. Since its establishment, Trace has been actively involved in the management of Jacquot Vineyard. Upon returning with a Bachelor of Science degree in Psychology, Trace dedicated his full-time efforts to contribute to the venue's growth. Currently serving as a full-time manager and owner, he has played a crucial role in ensuring that couples celebrating at the venue have the best possible experience. Starting with the initial concept of a pumpkin patch, Trace takes us through the challenges encountered in transforming the venture into a thriving winery and event space. These obstacles include the setback of losing their first grape plantation, navigating a prolonged licensing process, and adhering to county regulations. Trace delves into the unique aspects of their business model, emphasizing a hands-off approach compared to other venues. He underscores the significance of cultivating connections with guests. Additionally, Trace shares insights into the delicate balance between personal life and business, highlighting the necessity of organizational tools. About Our Guest:  Jacquot Vineyard was established in 2011 when their family was presented with the opportunity to acquire an old, neglected wedding venue in the small town of Hockinson, Washington. Over the course of many years, the family dedicated themselves to renovating and farming, ultimately transforming Jacquot Vineyard into the revitalized, beautiful wedding venue it is today. The Jacquot family proudly upholds its French heritage by perpetuating the longstanding tradition of farming. With a commitment to quality, the Jacquot family has become known for producing some of the finest wines in Washington, enhancing the special experiences for couples and guests who choose their venue. Drawing on nearly a decade of experience working with engaged couples, they have honed the venue's operation to empower couples to preserve their creativity and truly customize their wedding day. Recognizing the significance of family, Jacquot Vineyard serves as a wonderful gathering place for couples to bring their families together. The family's primary goal is to ensure that every visitor's experience is one they will cherish and remember always. Find Them Here:  Email: [email protected] Tel: 360-852-5991 Address: 11612 NE Ward Rd Brush Prairie, Washington 98606 Facebook: https://www.facebook.com/jacquotvineyard/ Instagram: https://www.instagram.com/jacquotvineyard/