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Lessons on a Sustainable Business and a Sustainable Life with Adam Hiner, Co-founder and CEO of Pacha

EPISODE · Apr 9, 2026 · 55 MIN

Lessons on a Sustainable Business and a Sustainable Life with Adam Hiner, Co-founder and CEO of Pacha

from My Food Job Rocks! · host Adam Yee

Adam Heiner, CEO and cofounder of Pacha, a sprouted buckwheat brand, shares his journey from the mortgage industry to founding the first hard kombucha brand (Boochcraft) and now running a sprouted buckwheat bakery with just two ingredients. We dive into contract farming with regenerative farmers, the hard lessons of scaling a beverage startup, and how to build an assembly-line mindset on the production floor. Adam also opens up about living in an intentional community and why integrating your values into your work is the only way he knows how to do it.   Learn more about your ad choices. Visit megaphone.fm/adchoices

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Lessons on a Sustainable Business and a Sustainable Life with Adam Hiner, Co-founder and CEO of Pacha

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