Lessons on Spotlighting Joy from a Former Theater Kid, Erin Levzow, CMO of the Museum of Ice Cream

Marketers these days are constantly spinning their wheels with ad platforms and algorithms that seem impossible to tame. But what if I told you true marketing magic stems from understanding human emotions?‍ In this episode of “CMO Weekly”, we sat down with Erin Levzow, CMO of the dazzling Museum of Ice Cream and 25 year veteran driving digital marketing strategy for iconic brands. When she says she markets joy, she isn't kidding. But as Erin's journey from community theater kid to heading up teams at the likes of Wingstop and Del Taco shows, keeping your pulse on customer cravings takes some grit too.‍ From leveraging in-real-life moments to hype social chatter, to choosing optimism and imagination in the face of trauma, Erin gives us the inside scoop on infusing marketing with more heart and memory-making. Our inner child felt seen. ‍