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Lessons Paul Chibe Learned In Moving From The CMO To The CEO episode artwork

EPISODE · Oct 6, 2020 · 27 MIN

Lessons Paul Chibe Learned In Moving From The CMO To The CEO

from Predicting The Turn w/ Dave Knox · host Dave Knox

Over his career, Paul Chibe has led marketing for some of the largest brands in the world ranging from Quaker Oats and Wrigley to Anheuser-Busch where he served as Chief Marketing Officer in the United States. Today, he serves as the CEO of Ferrero North America, maker of iconic brands such as Nutella, Tic Tac, Kinder, and Butterfinger. We sat down to talk about his move from CMO to CEO, and what marketers should focus on during their career.

What this episode covers

Over his career, Paul Chibe has led marketing for some of the largest brands in the world ranging from Quaker Oats and Wrigley to Anheuser-Busch where he served as Chief Marketing Officer in the United States. Today, he serves as the CEO of Ferrero North America, maker of iconic brands such as Nutella, Tic Tac, Kinder, and Butterfinger. We sat down to talk about his move from CMO to CEO, and what marketers should focus on during their career.

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Lessons Paul Chibe Learned In Moving From The CMO To The CEO

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Frequently Asked Questions

How long is this episode of Predicting The Turn w/ Dave Knox?

This episode is 27 minutes long.

When was this Predicting The Turn w/ Dave Knox episode published?

This episode was published on October 6, 2020.

What is this episode about?

Over his career, Paul Chibe has led marketing for some of the largest brands in the world ranging from Quaker Oats and Wrigley to Anheuser-Busch where he served as Chief Marketing Officer in the United States. Today, he serves as the CEO of Ferrero...

Can I download this Predicting The Turn w/ Dave Knox episode?

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