Let It Beep: A Petty Fight Between Apples

from The Internet Says it’s True · host Michael Kent

A computer sound effect sparked one of the funniest stories in tech history. This week, Michael explores the decades-long trademark war between Apple Computer and the Beatles' Apple Corps, a conflict that stretched from the late 1970s into the age of the iPod and iTunes. Along the way, an Apple engineer slipped a sarcastic message into the Macintosh operating system, creating the legendary "Sosumi" alert sound. What started as a legal battle ended with one of the greatest corporate inside jokes ever shipped to millions of users. Then we play the Yap Yap Quiz with Mindreader Eric Dittelman! Did you know The Internet Says It's True is now a book? Get it here: https://amzn.to/4miqLNy Review this podcast at https://podcasts.apple.com/us/podcast/the-internet-says-it-s-true/id1530853589 Bonus episodes and content available at http://Patreon.com/MichaelKent For special discounts and links to our sponsors, visit http://theinternetsaysitstrue.com/deals

Episode metadata supplied by the publisher feed · Published Jun 29, 2026

What this episode covers

A computer sound effect sparked one of the funniest stories in tech history. This week, Michael explores the decades-long trademark war between Apple Computer and the Beatles’ Apple Corps, a conflict that stretched from the late 1970s into the age of the iPod and iTunes. Along the way, an Apple engineer slipped a sarcastic message into the Macintosh operating system, creating the legendary ”Sosumi” alert sound. What started as a legal battle ended with one of the greatest corporate inside jokes ever shipped to millions of users. Then we play the Yap Yap Quiz with Mindreader Eric Dittelman! Did you know The Internet Says It’s True is now a book? Get it here: https://amzn.to/4miqLNy Review this podcast at https://podcasts.apple.com/us/podcast/the-internet-says-it-s-true/id1530853589 Bonus episodes and content available at http://Patreon.com/MichaelKent For special discounts and links to our sponsors, visit http://theinternetsaysitstrue.com/deals

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Let It Beep: A Petty Fight Between Apples

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