Let Me know If You Need Support. Literally. | Ep. 04

Ask for help? Jen and Laura have, boldly, hilariously, and with zero shame.In this unfiltered episode, Amy chats with the sister duo who transformed a “why is there not a better bra?” moment into Heart & Core, a post-surgical brand born from grief, love, and lasagna.From their mom’s breast cancer diagnosis to med smuggling Thanksgiving adventures, Jen and Laura share the messy reality behind caregiving, innovation, and loss. They reveal how humor became their survival tool, how specificity (“I’ll bring Starbucks”) trumps vague offers of help, and how entrepreneurship can become an act of healing.Expect laughter through tears, business lessons from heartbreak, and a refreshing rejection of toxic positivity. Whether you’re a caregiver, survivor, or supporter learning to show up better, this episode reminds you that empathy isn’t soft—it’s scrappy, creative, and deeply human.Yes, you can build something beautiful out of pain. And yes, it might even involve a bra.What You’ll Learn:Why specific help (“I’ll bring Starbucks,” not “let me know”) changes everythingSmart strategies for advocating in medical chaos and supporting with humorHow heartbreak and honesty can start a company (yes, really)Timestamp Guide:00:00 – The sisters’ story and their mom’s cancer journey09:55 – Pivoting to post-surgical innovation11:33 – Why helping others keeps them motivated13:27 – The infamous “med smuggling Thanksgiving”18:23 – Showing up meaningfully (and ditching the casseroles)22:28 – Lessons, regrets, and sisterly reflections26:59 – Scaling Heart & Core with new tools and structure31:17 – Where to find their bras and contact info32:18 – Comfort food and “Lasagna 2.0”Tools / Frameworks Mentioned:Entrepreneur Operating System (EOS)Fractional CFO and Entrepreneur Organization Accelerator ProgramPost-surgical bra design and user-feedback loopClosing Insight:“Empathy isn’t just a feeling. It’s what you build with your hands, show up for in hospital rooms, and sometimes smuggle in a Ziploc.”✅ SUBSCRIBE so you never miss an episode:YouTube: https://www.youtube.com/@lmkifyouneedapodcastApple Podcasts: https://podcasts.apple.com/us/podcast/let-me-know-if-you-need-a-podcast/id1844882205Spotify: https://open.spotify.com/show/4qKPOo6cAINf4M2i7THfnv📲 FOLLOW OUR SOCIALS:Facebook: https://www.facebook.com/letmeknowifyouneedapodcastInstagram: https://www.instagram.com/lmkifyouneedapodcast/TikTok: https://www.tiktok.com/@lmkifyouneedapodcast