Let the Customer Define Value with Brian Hansen

What if your most well-intentioned outreach is actually turning customers off? In this episode, Brian Hansen joins Alyssa to unpack the blind spots in post-sale relationships—and why so many Customer Success teams are stuck delivering “value” that no one asked for. They explore how to stop checking boxes and start building trust, with real talk on AI, authenticity, and the metrics that actually matter. If you’ve ever been ghosted by a customer, this one’s for you.Brian Hansen is the founder of Brian Hansen Consulting, where he helps companies tighten their post-sale revenue strategies. His work focuses on improving retention and expansion with best-fit customers while creating feedback loops that make Product, Sales, and Marketing more effective.Main Topics Covered:The OME Framework – Outcomes, Measurements, and Expectations as a practical way to track valueHuman-Centered CS in an AI World – Why automation should enable relationships, not replace themMultithreading & Metrics That Matter – How to avoid last-minute churn and truly partner with customersKey Takeaways:You don’t get to define what’s valuable—your customer doesAI should make humans better, not irrelevantThe CFO may not be in your meetings, but they’re deciding your renewalResources & Links Mentioned:Brian Hansen’s Website: brianhansenconsulting.comConnect with Brian on LinkedIn: linkedin.com/in/bhansenconsultingSend us a textWelcome to The Growth Signal, where we’re throwing out the old playbooks, and reimagining the future of customer relationships. Connect with Alyssa on LinkedIn Connect with Amber on LinkedIn Apply to be a Guest at TheGrowthSignal.com