Let Your Company's Values Guide Decision-Making During Tough Times

In a recent LinkedIn Live conversation I had with Zvi Baida, CCO at Shufersal, one of Israel's largest grocery retailers, we spoke about how he and the C-Suite handled the shift in consumer behaviors and demands during the pandemic. During the time of lockdown where folks were worried about access to food, water, and medical supplies, Zvi and his team faced new challenges. They had to think through how to handle increasing supply demand without sacrificing the quality of their customer experience.