Let Your Light Shine: Media Relations, PR, and Branding | New Solo

As an attorney, you do great work, you get results for your clients, but do you ever feel invisible? Getting your name out there and letting people know what you do is still important, no matter how good you are, and it doesn’t have to be expensive or take up all your time. Guest Karen Korr is a veteran legal communications professional and an expert in legal media relations, public relations, marketing, and branding who helps lawyers get their name out there, build relationships, and make a lasting impression.   Of course, it starts with being consistent and being human. But it’s been said most of us don’t remember something until we see it 15 times. So, making your firm visible is important, whether that’s in a news release, or social media, or sponsorships, or advertising. The secret is, it’s not that time consuming or costly. It just takes some knowhow. Hear Korr’s tips for letting your light shine, tips you can start using today to make your firm top of mind. Visibility lets clients know about the great work you do and the problems you solve. Questions or ideas about solo and small practices? Drop us a line at [email protected].  Topics: It’s not enough to do good work. If nobody knows, how does that build your business? Guest Karen Korr is a legal communications pro who gets legal professionals the attention and recognition they deserve. Awards, rankings, social media, advertising, and networking do matter. Many lawyers avoid that part of building a business because they think it’s too time consuming or expensive. The secret? It’s not. How do you write an effective news release? What do reporters and influencers want to know in the first paragraph. What does using a generic (hint, “Gmail”) email address say about your firm?   Resources: Super Lawyers Best Lawyers LinkedIn Bluesky X Eventbrite Reddit Businesswire PR Newswire ABA Techshow 2026 Subscribe to New Solo: https://play.megaphone.fm/snklydceswminrbke6phsq Special thanks to our sponsors CallRail, ALPS Insurance, Wyzer Staffing, and LEX Reception.