Let's Find Out About Company Distilling

The conversation begins with an introduction and the guests' background, followed by a discussion on their journey to Blount County. It then transitions to distillery operations, Jeff's experience at Jack Daniels, wood finishing, and sensory sciences. Cassie's transition to the CEO role is highlighted, along with a focus on hospitality and company operations. The conversation concludes with a discussion on location selection and expansion. The conversation covers the expansion of the company's portfolio, including the acquisition of a winery and distillery, the introduction of new whiskey offerings, and the diversification of spirits. It also delves into the importance of storytelling, brand connection, and community engagement. The discussion explores the impact of time on aging and maturation, as well as the company's plans for expansion and growth. Additionally, it reveals the ideal company and drink preferences of the participants.