Let's Get Rural: Key Policy, Payment, & Program Changes Shaping Rural Care in 2026

This episode examines key policy, payment, and program changes shaping rural healthcare in 2026. PYA Principals Martie Ross and Kathy Reep discuss major federal initiatives affecting rural providers, including the Rural Health Transformation Program, Medicare telehealth policy, and Medicaid developments. The session also addresses Medicare Advantage oversight, 340B drug program compliance, price transparency requirements, and emerging alternative payment models. Throughout the discussion, the presenters highlight practical implications for rural hospitals and health systems as they plan for regulatory and reimbursement changes in the year ahead. Presented by Martie Ross and Kathy Reep on January 15, 2026. Key topics include: The Rural Health Transformation Program Medicare telehealth updates Medicare Advantage reforms 340B drug program requirements Hospital price transparency Evolving alternative payment models The session provides context and planning considerations for rural organizations navigating a complex regulatory environment.