Let’s get science out of the lab! A conversation with Professor Marina Joubert

In this inspiring episode of EURAXESS Smart Talks, we sit down with Dr. Marina Joubert, a trailblazer in science communication from Stellenbosch University. With a rich background in food science, journalism, and agricultural sciences, Dr. Joubert shares her journey from the lab to the public sphere, advocating for evidence-based discourse and the democratization of science. We explore how scientists can better engage with society, build trust, and navigate the evolving landscape of science communication in the digital age.Whether you're a researcher, student, or science enthusiast, this episode offers practical insights and thoughtful reflections on making science more visible, accessible, and impactful.🔑 Key Topics Covered:Dr. Joubert’s personal journey from science to journalism and backThe importance of science communication in AfricaDeficit, dialogue, and engagement models of science communicationPublic trust and distrust in scienceThe role of emotion and empathy in effective communicationChallenges in communicating complex issues like antimicrobial resistanceIncentives and support structures for scientists to engage with the publicPractical tips for balancing research and outreach⏱️ Timestamped Highlights & Questions:01:12 – Introduction to Dr. Marina Joubert and her career02:28 – Why she chose science communication over pure research04:00 – Building science communication education in South Africa06:36 – Bridging theory and practice in science communication08:00 – Why facts alone aren’t enough: the role of emotion and identity13:13 – Models of science communication: deficit, dialogue, engagement16:21 – Trust in science: what global research reveals18:48 – The rise of vocal anti-science groups and how scientists should respond20:02 – Tips for building trust: personalization and empathy26:01 – Communicating about antimicrobial resistance (AMR)28:26 – How to attract scientists to public engagement31:45 – Balancing science communication with everyday research34:00 – Tangible and intangible benefits of outreach36:35 – Final advice: start small, build visibility, and engage meaningfully  Newsletter to subscribe to (lots of resources and jobs in scicomm) • The Scicommer: https://thescicommer.substack.com   Resources • Quality and Effectiveness in Science Communication (QUEST) - https://questproject.eu/ • Observatory for open and outstanding science communication (ENJOI) https://enjoiscicomm.eu • Science communication and sensemaking (RETHINK) https://www.rethinkscicomm.eu/ • A resource page from the HSRC: https://hsrc.ac.za/home-page/science-in-society/useful-links-on-science-communication/ • A legacy page from a recent (2024) conference on communicating discovery sciences (Stellenbosch) - https://www.discoveryscience.co.za/ Companies who offer science communication services and training (there are many more!) • Jive Media Africa  https://jivemedia.co.za/• Animate Your Science Send us a message!