Let’s Get Visible -Episode 6 – Storytelling that engages

So a good story makes a connection. You have to be genuine and from the heart with your story. You can connect with your audience's pain, values and desires. In that way they'll relate to you as well Stories have little effect if they don't relate to your characters. And just think back to any tv show you watched or book you read when you didn't really care whether the characters lived or died. Wasn't very compelling, was it? When we can relate to the characters in your story, it keeps you engaged. Choose characters your audience can identify with. The people who will make them say that guy or gals just like me or like someone I know whenever possible. Real customers and real employees. Go to http://jgtips.com/lets to get “7 ways to be visible” and other checklists and tips.