Let's Grab Coffee E57 with Nadia Genevieve Masri | From Harvard to Starting Perksy - While Battling Meningitis

Perksy is a progressive new marketing technology startup with a fresh, contemporary take on understanding motivations, interests, preferences, and behaviors of Gen Y & Z consumers. By contextually hypertargeting consumers through a rewarding, user-first mobile app, Perksy delivers deeper insights in real-time through innovative technology that evolves at the speed of culture. Nadia is passionate about marketing, consumer behavior, and human psychology – especially as applied to the fields of emerging platforms and new technology.