Let's Learn from Sonder: Insights for Owners, Operators, Brands & Tech Companies - Rob Blood, Lark episode artwork

EPISODE · Jan 14, 2026 · 15 MIN

Let's Learn from Sonder: Insights for Owners, Operators, Brands & Tech Companies - Rob Blood, Lark

from Hospitality Daily Podcast · host Josiah Mackenzie

Rob Blood, founder and chairman of Lark, joins the show to reflect on the collapse of Sonder and what it revealed for owners, operators, brands, and technology companies. Drawing from firsthand experience working with properties affected, Rob explains where the master lease model broke down and why control and transparency matter when hotels operate at scale. The conversation explores the right role of technology in hospitality, the limits of venture-driven growth, and how strong partnerships help hotels recover fast when things go wrong. For leaders across disciplines, this episode offers clear, practical lessons on building resilient hospitality businesses. A few more resources:If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestionsIf you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.If you want to advertise on Hospitality Daily, here are the ways we can work together.If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

Episode metadata supplied by the publisher feed · Published Jan 14, 2026

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Rob Blood, founder and chairman of Lark, joins the show to reflect on the collapse of Sonder and what it revealed for owners, operators, brands, and technology companies. Drawing from firsthand experience working with properties affected, Rob explains where the master lease model broke down and why control and transparency matter when hotels operate at scale. The conversation explores the right role of technology in hospitality, the limits of venture-driven growth, and how strong partnerships...

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